When looking to make your business stand out, it is important to marry up the effect that such changes will have with the price they will cost as much as you possibly can. Whilst you could invest a great deal of money in having fountains and sculptures placed outside buildings, the cost will be impractical for most, whilst the investment itself will often not bring benefits that are worth the money that is spent.
For the majority of companies, it is important to instead pay attention to all the small things. There are many different changes that can be made to businesses at low cost that will have a big impact, and it is these that will bring the most benefits.
For example, the toilets that are offered to customers or visitors should be kept in pristine condition. If the bathroom supplies you buy are high attractive and modern, so long as they are kept clean, those bathroom supplies alone can leave a far bigger impression on someone than something more superficial, and more expensive, will.
For hotels and guests houses, bathroom supplies will also be important, but the addition of things such as shower pumps will be even more important. Shower pumps can turn a very disappointing shower into a perfect one and such as a small addition could be the difference between returning customers and those who look elsewhere.
For those dealing with orders, automated systems that update customers on the state of their order will be the perfect way to cost-effectively improve customer service.
Ultimately, no matter which industry you work within, there will be simple additions that will improve the end result for customers, and taking a look at your own processes will almost certainly throw up many areas that can be changed at a low cost, but offer a very big impact indeed.