Social media optimization is an important element of any SEO campaign. However it must be handled well to be effective and often website managers just don’t have the time to understand what is needed. Here are some simple guidelines for getting your SMM spot on:Keep it simpleIt is said that these days we have an average attention span of 140 characters which equates to just over 2.5 seconds. We are inundated with multimedia messages day in and day out. Our attention is yanked this way and that. For this reason your audience will not have the patience for long winded messages. Keep everything brief and to the point.Staying at the forefrontToday traditional marketing and indeed SMM is all about making a connection and building tangible relationships. Social media marketing can be used to ensure your company is in the forefront of your user’s minds. You want them to think of you first above all your competitors and this can be achieved by using social media marketing.Every day you want to connect with your users. Small gestures such as acknowledging a birthday can make a huge impression for example.Raise customer expectationsCustomers generally expect to be treated badly by the company they use which gives you an immediate advantage. By treating them better than that you will soon have advocates that will carry out your SMM for you.Don’t focus on just Twitter and FacebookIt may not seem that way but the likes of Facebook and Twitter could disappear in the blink of an eye. Every social networking site is a means to communicate with your audience. The sites you choose today could change or be gone tomorrow taking with them your fan base. Text messaging for example is still an equally important tool so don’t put all your eggs in one basket.At www.searchengineoptimization.co.uk we offer a wide range of services including
