The difference between black hat and white hat SEO Copywriting

There are many reasons which businesses might name when they choose to use a certain professional to provide them with SEO copywriting services and one of these is that they are aware of the differences between black hat SEO and white hat SEO and want a copywriting company who know the difference too.

What is Black Hat?

Black hat techniques are extremely unethical practices which are used to propel a website higher in search listings than it deserves to be. Because these practices are “illegal” under the terms and conditions of search engines such as Google, Ask and others, the results are often extremely short term as they become immediately visible to the search engine in question that then punishes the website by returning to their rightful place.

Black hat techniques are often characterised by the fact that they give a poor experience to a human reader. This is often due to the fact that they contain unusual wording or the appearance of wording which is designed to be highlighted by search engines but does little for the human reader. Examples of black hat SEO might include overuse of keywords (known as stuffing), bowling which is a way of increasing a site ranking whilst decreasing that of competitors and inserting duplicate content on multiple locations.

The majority of black hat techniques are ones which used to be legal and considered ethical however as the spiders and algorithms which the search engines use have evolved, as have the techniques. An SEO copywriter may often use these poor SEO techniques because they are unaware of the alternatives. However, this is of little comfort to the business that employs them and must demand good results based on ethical techniques.

What is White Hat?

In contrast, white hat SEO is seen as being much more ethical and fair in its practices. The intention of white hat techniques are to create long term positive results. In short, white hat SEO copywriting services adhere to the practices and the terms and conditions of the search engine in question. These practices might include keyword search and analysis, link building, using Meta tags, using keywords in the right way and considering the human reader when writing content.

In Conclusion

Whilst there are many companies who offer SEO copywriting services, and there are also many who do this extremely well but for any business who is considering which company or services to use, the best investment is one which is likely to give them long term positive results in an ethical way. With this in mind, businesses should be considering only using those SEO copywriters who employ white hat techniques.

 

 

Precise-English.com is offers a range of SEO Copywriting services through their website. To learn more or to speak to an expert visit their website today.

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