There are lots of SEO providers out there claiming to be experts. It can sometimes be difficult working out which SEO expert would be right for you. Every online business has its own needs and goals.
1. Can they guarantee you with a #1 ranking on the top search engines?
Getting a #1 ranking in Google, Yahoo and Bing is the top goal of SEO improvements. This is what you should be aiming for when you are engaging the services of an SEO expert. However no one can guarantee a #1 ranking 100%. Online competition is just too fierce for this and there are many other businesses out there working hard on their SEO for this goal. Be wary of any SEO expert claiming to guarantee you the #1 spot. They are promising you something they cannot be sure of providing and this undermines their whole attitude to their business.
2. What are the figures for their own keyword ranking?
Check that the SEO expert has a good ranking for their own site. If they haven’t bothered to use their skills on their own website then they may not be as professional and experienced as they claim.
3. Do they use automated submission techniques?
Automated submissions are ‘black hat’ techniques. These are not regarded in a positive light by search engines and can do you more harm than good. In some cases you could even be banned from search engines for using these techniques so you need to stay far away from any SEO expert that uses them.
4. Where do they get their backlinks?
You need to check where the SEO expert gets their backlinks from. This is an essential element to the success of an SEO campaign so you need to make sure they are collecting quality links and not using link farms or other poor quality sources.
5. What are their full costs?
Some SEO services may sound cheap in the beginning but as time goes on you find out that many items were not included in the original quote. Look out for of any hidden costs and make sure you get a full and itemised quote upfront. Also be wary of any SEO services that are too cheap. This is a skilled profession and to get the best you will need a true expert. They will not be giving away their professional services for bargain prices.
Take some time to compare SEO expert services and costs online. This will help you to find a real expert that can help you to achieve your SEO goals.