It might seem obvious but the content which is added to a site during the course of an organic SEO campaign has to be high quality. It is all too easy for a jaded copywriter to stumble into a routine. Even if their work is largely accurate and includes appropriate keywords in the correct manner, it will not have the desired impact if it lacks the capacity to interest and inform. Targeting the content to the needs of the target audience is not quite enough because the words have to have a stimulating effect as well as being competently directed.
At Searchengineoptimisation.co.uk we never slip into the complacency trap. We always take care with the ‘oomph’ factor. The content we supply to the sites we manage is not simply satisfying the search engines. Instead, it is always focused on getting the attention of users. By being well-written and by containing interesting opinions, the content typically provokes users to make comments and become involved with the site.
There are many diverse ways in which content can be kept fresh. New ideas have to be generated if a SEO blog or an article is to be other than bland. Traditional techniques such as brainstorming have been shown to work well. Reading the work on other sites can give a copywriter a prompt. Obviously, any duplicate content is an absolute ‘no-no,’ but taking inspiration from elsewhere is perfectly acceptable. If inspiration could be addressed by a formula it would be easier, but it is all about putting the imagination into gear.
The demand for fresh content is a threat to continuous creativity. Both users and search engi