As in most sectors of life, technology is leading the way in business marketing and advertising. With technological advances occurring all the time, it is also now cheaper and more affordable for smaller businesses to use to promote themselves. One popular technique these days is using video walls to create an eye catching display, while communicating more information at the same time.
A video wall uses several screens or monitors to convey an image as if on one giant screen. Images can be interchanged between using all the monitors for one image or a combination of some screens for some images while several other screens display a larger image. Video walls are popularly used in shop windows to attract custom, or at trade fairs to provide a different and unique take over competitors. Because the information is only presented bit by bit, potential clients are engaged and will often stop and wait to see what is coming next. As a nation of telly addicts too, people tend to stop and stare whenever a TV is near them!
They can also end up being cheaper to run than using more traditional forms of advertising such as banners and posters, which also tend to blend into the background and remain unread by customers. Rather than paying the print shop to upgrade your banner every time you want to convey some new information, you can just reprogram your video wall to show something different, and as often as you like. This is great for temporary promotions or advertising a new product or service. Incorporating video is easy too, using capture cards and software to select and edit exactly what you need. Capture cards will allow you to mix video with data to create a truly interactive and eye catching display to reach out to clients with.
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