Point of purchase displays are a means of advertising a particular brand or product by placing a display next to where those items are sold. Even the shelfing unit on which the product is displayed can be turned into a highly effective point of purchase display. When designed and utilised correctly, POP displays can help to increase sales rates and improve the number of sales you make of a particular product. If you’re vying for space in another retail outlet or shop then the extra attention can prove the difference between success and failure of your product.
Countertop point of purchase displays are placed on the counter near the till and these are most commonly used for small items that can be considered impulse buys. Gadgets and small home electrical items as well as small luxury items tend to perform well in countertop displays. Gift cards have also proven to be a popular and effective use of these displays.
A standalone point of purchase display can be used to sell virtually any type of item regardless of its size, purchase price, or features. The display literally stands on its own without needing to be held up or supported in any way. This means that it is a convenient display option and one that any retailer and any manufacturer can utilise to their advantage.
In line signs, or in line signage, are signs that appear directly in line with the product that they are promoting. These signs can appear under the item on the shelf itself or above the item in a more prominent position in a bid to attract people from all over the shop. Such signs are a useful way of helping to promote a single brand when placed amongst a wash of other brands.
Point of purchase displays can prove a highly effective means of selling products to consumers. They grab attention and direct that attention towards a specific brand. Whether you choose countertop, standalone, or inline sign you can customise it to perfectly match your needs and then use it to help promote your product or range of products.
Visit Arken-POP.com for more details on our extensive range of high quality point of purchase displays . We can customise any display to closely match your marketing requirements.