Link building is not just about attracting a high volume of links. You want reciprocal and one way link building to produce high quality links in order to benefit. There are many ways you can ensure that the quality of links is of a high enough standard:1. Check that inbound links to your website are from relevant high quality sites looking for a minimum rating of 32. Link quality often refers to the position of the sites you are looking to link to. If you link for example to a link farm then you would receive a penalty. If you link to one of the major directories such as Dmoz or Yahoo you will see a boost in results. There are also a mass of free directories that can also help. Take some time and carry out submissions to directories manually. You may also find some targeted local directories that will be hugely helpful to attracting your target audience. You can often find that regional directories return plenty of relevant links.3. Look for authoritative sites such as topic specific directories and vertical engines. Sites should be popular and just a couple of high authority sites linking back to your website can give you more of a boost than thousands of links from irrelevant sites.4. Build relationships with other Webmasters. By developing a working rapport with affiliates and local webmasters you can find mutual benefits such as trading links across sites with similar themes to your own that are non-competitive. By working with webmasters you will soon unearth synergies that can be beneficial for you both. It can be an exciting way of working. Putting your energies into this is always a win-win situation so try to give it some focus.At www.linkbuilding.com we offer a wide range of link building services to our clients across the UK.