The fact that creating new things is not an easy task is undisputable. Owing to this, ability to think innovatively is prized highly. Creativity in itself is a mystery that is yet to be unlocked. Analysis is not creativity owing to it being the opposite of design. On the other hand, design is a creative process and requires requisite decision making in each and every step. The reason for analysis is to tell you what is happening as opposed to what is to be done. To a large extent the process of analysis does not require making decisions or determining choices.
Largely design is creative whereas analysis is not creative. However, analysis is a very useful bit in the process of creativity. This is if gives insights that help in the process of creativity.
The first rule in questioning the creativity process is by questioning the questions. This is very paramount as it will enable you know whether the question you are answering is the right one. There are times when the problem you want to analyze is obvious but there are circumstances when the problem is chosen by an executive individual who puts it in a way that it may result in prejudice of the answer expected. The first basic task the creative analyst should involve himself or herself is to undertake an examination to know where the real problem lies. Ensure you look at the problem from the onset and brought it to the fore.
The second rule in questioning the creative process is to look through the data provided. The process of creative analysis requires you to rummage through a large quantity of data then see what will be brought to the fore. For most analysts, data is a problem. Data also tends to take a greater percentage of their time. The process of rummaging through the data consists giving it an in-depth look at no view points at all. At this stage also you are not to solve any problem at and you should also not conceive any solution beforehand. The sole purpose of rummaging is to detect any pattern, get to know any relationship numerically, and any other phenomena that may be present. In most cases this analysis will bring to the fore some truths that may contradict with the conventional wisdom.
The third rule is to take note of exceptions. This is very easy owing to the presence of computers. They can analyze the data with ease and thus noting the exceptions becomes very easy. With computers, you can even get to analyze ratios and a number of other elements.