Sending business greeting cards is a great way to promote your company. They not only remind customers of your presence, but do so in an interesting way, and one that is perceived as very thoughtful too. However, sending cards throughout the year to a huge database of clients will end up being rather costly, as well as damaging to the environment, potentially costing you more than it is worth as well as putting off certain customers who are very environmentally focussed
So it may therefore seem wise to pick your times carefully. However, by using corporate e cards instead, you will be able to send as many cards as you want throughout the year at a very low cost and, not only will you not be hurting the environment, you will also be able to prove your company is environmentally conscious, making you even more appealing to customers.
The cost of buying or printing numerous business greeting cards added to the cost of sending them (both in terms of postage and in terms of someone’s time) can be quite significant, and online greetings cards can and up costing a business a mere fraction of that.
However, you are not going to want to send corporate e cards all the time or they will lose their impact. So whilst quantity shouldn’t be an issue, you should still make sure you only send them when they are going to have the most effect.
Christmas, clients birthdays or significant milestones are all perfect occasions to be marked with an e card – above and beyond such times you will no doubt seem to simply be sending cards for the sake of trying to boost your profile, and in turn customers will notice this, and your well-thought out promotion may end up having the opposite effect. So choose your times wisely, and alw
