In our increasingly busy lives online shopping becomes one more thing we simply don’t have time for, especially when long working hours and hectic social lives make supermarket shopping a frustrating chore rather than a fun excursion designed to whet the appetite. Whilst many of the larger supermarkets and grocery outlets offer and online shopping service where the goods are delivered right to your door it can be frustrating that the service they offer is so minimal; literally select the product and it is delivered.
Sometimes the consumer requires a little more product knowledge and this is especially true when it comes to meat and butchers. Many professionals have seen this gap in the market and there is now a wealth of online butchers offering the service and knowledge one might expect of a traditional family butchers but with the ease and simplicity of their supermarket counterparts.
Advantages
Whilst using an online service might be scoffed at initially a quick look at the amount of choice in both cuts and portions available should be able to convince even the most cynical that these sites are run by experts who are at the top of their field and have simply seized upon the market opportunity. As many of these butchers are closely linked to or affiliated with an abattoir they have the expertise and qualification to select prime cuts of meat from well cared for and fed animals and in most cases should be able to demonstrate the lineage of the particular animal from farm to plate.
Operating an online business rather than a retail outlet means fewer overheads for the business in question and this in turn means that savings can be passed onto the consumer resulting in an appealing marriage between quality and value.
Disadvantages
In order to guarantee the freshness of the cut of meat and preserve the goodness meat is often delivered as frozen. Whilst this might be acceptable for many people some might argue that freezing destroys some of the natural juice leading to discolouration and dryer meat, although flash-freezing processes can counter some of this drying out.
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