Link building is a time consuming part of search engine optimisation and can be a great worry to newcomers to SEO. However, there are steps you can take to develop high quality link building opportunities that will make this ongoing process less daunting.here are many link building strategies recommended, and one is to develop a link exchange campaign which will benefit you SEO by creating excellent content and good PageRank links.The first step is to create a resources or links page on the website. This makes it easy for websites that want to exchange links with you to set one up. Create a list of around 50 websites that are related to your own in some way but do not compete with you directly. Ensure they have high quality content and a good PageRank with Google. You can establish a good list of potential sites to exchange links with by firstly downloading the Google toolbar which will show the PageRank of website when they appear in the search results. Next carry out some manual research looking for the following:• Search terms that display sites that are relevant to your business but are not immediate rivals. Look at each site that is returned in the results starting with those in the top positions. Look at the quality of content, the level of competitiveness and note down the email address of the web master. Those that meet with your criteria add to the list detailing the site name and description.• Search terms that give results for sites that are in direct competition with your ownUsing the list of uncompetitive sites analyse each using a linking tool. You can then check the website popularity and find out which other sites are linked to this one making a note of them. This will provide a great starting point for approaching sites for link exchange.At www.linkbuilding.com we can help you develop winning link building strategies for your
