As a business it will come as no surprise that advertising is important. You could have the best product on the market, for the cheapest price – but if people don’t know about you then they are not going to be able to buy from you! There are several ways that you can work on getting your name out there, and it is important that you do as many of them as possible. That way you know that you have done everything you can to ensure that as many people know about your product/service as possible.
As much as you can do a certain amount of controlled advertising, it is also important that word of mouth and recommendations are also out there. It is important that people who are happy with your products spread the word – because most people will listen to people they know when it comes to products they want to buy.
Rather than just assume this is happening, you should keep an eye on it and make sure it is all happening. There are different ways that you can do this, but keeping an eye on where you appear in the media is a great way of keeping track. Did you know that you can buy press cuttings?
If you sign up to a professional press cuttings agency then they can do all of this for you. They will browse all major publications and let you know where you are featured/mentioned. They can usually provide this the same day digitally and even post you a hard copy of your feature if you need it.
This is a great way of seeing where you are featured and what people are saying about you. Of course this also lets you know the bad things people are saying about your business. It is important that you keep on top of this too because it lets you see where you need to make improvements and what you can change – in order to turn this feedback around and make sure what is being printed about you is positive.
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