Business tips: Branded merchandise – a small investment for a big gain
Unless you have experience in a role involving branding and marketing you may not be very well versed on the virtues of branded merchandise in a commercial context. Most of us have received a complimentary pen in a goody bag from a trade stand or in some other marketing environment. Let’s be honest – if something is going for free then we will take it. Branded merchandise is consequently an ideal technique for creating brand awareness.
Office equipment is one of the most widespread forms of branded merchandise. Stationery is something which has a practical use and therefore is kept for longer than things like business cards. The most commonly used piece of branded merchandise is the humble pen. All sorts of variations ranging from ballpens to fountain pens are used. Your choice really does depend on your budget and your personal taste. Other pieces of stationery such as highlighters and sticky notes can easily be customised with your company name and logo. For internal use it makes sense as you have to invest in office supplies for your staff to use anyway. Branded merchandise helps spread that air of professionalism throughout the company.
Branded merchandise for external use is a tried and tested means of promoting your company to potential customers. Giving people something practical adorned with your corporate insignia and name is a sure-fire way of making sure they remember you. This is a fundamental part of branding as it helps disseminate your business identity. The items above are always a hit but things such as key fobs, cups, coasters and stress balls will also be retained by people for a long time. If you are even more adventurous, custom iPhone and iPod holders are also all the rage at the moment, although depending on how much money you have to spend things like calculators and battery chargers can also be customised.
If you are after first class branded merchandise you need to find a specialist supplier to suit your needs. You need not look any further than Corporate-media.co.uk if you need fantastic exhibition products as well as many other promotional items at competitive prices.
If looking for https://www.corporate-media.co.uk/”>Branded Merchandise you needn’t look any further than corporate-media.co.uk, as we can provide fantastic exhibition products among many other promotional items at competitive prices.